SGKM CONFERENCE 2025 The SGKM conference will take place in Chur from May 21 to 23, 2025

TECHNOLOGY, MEDIA AND COMMUNICATION (SCIENCE) IN THE FIELD OF TENSION

A Big Thank You to Our LiveCom Students

A special thank you goes to our dedicated students from the “Multimedia Production” studies:

• Vanessa Andermatt (Project Lead)

• Livia Vogt (Communications)

• Simone Etter (Directing / Program)

• Nadja Siegrist (Moderation)

• Lisa Strebel (Head of Technical Production)

• Carina Bihlmayer (Technical Production)

• Lukas Hohmeister (Design / Staging)

With their outstanding work in the newsroom and on social media platforms, they played a vital role in shaping the atmosphere and quality of the conference. Their professionalism, creativity, and organizational skills not only supported the event seamlessly – they truly enriched it.

Whether behind the scenes or live on site – your dedication was remarkable in every respect. Thank you for the amazing job!

Thanks to our students, some wonderful impressions of the conference have been captured in the links below – enjoy browsing!

Thank you for all the contributions that make this conference unforgettable!

THIS YEAR’S PROGRAM WAS

WEDNESDAY, 21st OF MAY 2025

6 until 9 pm: Get-Together @Labor der Werkstatt Chur

THURSDAY, 22nd OF MAY 2025

08:00 Uhr –  Registration and Welcome Coffee – Foyer, Ground Floor

09:00 Uhr – Welcome Speech by Prof. Dr. Ulla Autenrieth, Prof. Dr. Gian Paolo Curcio, and Prof. Dr. Ulrike Mothes – Echolab

09:20 Uhr – Keynote Jon Pult, member of the Swiss National Council: “Vierte Gewalt in der Krise – Thesen für eine ehrliche Medienpolitik” (German) – Echolab

10:15 Uhr – Coffee Break – Foyer, Ground Floor

10:30 Uhr – Panels and Paper Sessions

• Medien, Öffentlichkeit und soziale Praxis: Perspektiven und Herausforderungen im digitalen Zeitalter – Room 1
• Digital Governance and Platform Regulation – Room 2
• Digitale Kommunikation im Dienst der Gesellschaft: Implementierung, Akzeptanz und Wirkung – Room 3
• Aktuelle Themen in der politischen Kommunikation (FG-Panel) – Room 4

12:00 Uhr – Lunch – Foyer, Ground Floor

13:30 Uhr – Panels and Paper sessions

• Digital Skills, Literacy, and Inclusion in a Technological World – Room 1
• Public Service Media and Journalism in Transition: Policy, Funding, and Public Engagement – Room 2
• State of Information Security in Newsrooms – Room 3
• Media Dynamics and Framing in Political and Climate Communication – Room 4

15:00 Uhr – Coffee Break – Foyer, Ground Floor

15:30 Uhr – SACM / SGKM General Assembly – Echolab

17:00 Uhr – Apéro and Exhibition of Labs and Projects – Foyer, Ground Floor

18:30 Uhr – Doors open @Fabrik – Fabrik Chur, Seilerbahnweg 9, 7000 Chur

19:00 Uhr – Dinner starts – Fabrik Chur, Seilerbahnweg 9, 7000 Chur

20:00 Uhr – Party – Fabrik Chur, Seilerbahnweg 9, 7000 Chur

FRIDAY, 23th OF MAY 2025

08:00 Uhr – Registration and Welcome Coffee – Foyer, Ground Floor

09:00 Uhr – Keynote Prof. Dr. Natali Helberger, University of Amsterdam: “From AI in Society to Society in AI” (English) – Echolab

10:00 Uhr – Paper Sessions and Science Meets Practice

• Innovations and Engagement in Digital Communication – Room 1
• Innovations and Challenges in Data Collection and AI-Driven Research – Room 2
• Cybersecurity & Dataveillance – Room 3
• Podcasts besser verstehen und gestalten: Einblicke und Ausblicke aus Wissenschaft und Praxis – Room 4

11.30 Uhr – Meeting of the SACM / SGKM Sections

• Methods – Room 1
• Media Structures – Room 2
• Journalism & Political Communication – Room 3
• Organisational Communication – Room 4

12:30 Uhr – Lunch – Foyer, Ground Floor

13:45 Uhr – Panels, Paper and Science Meets Practice Sessions

• Medienkonvergenz in der Währungsforschung: Konzepte, Methodik und Herausforderungen – Room 1
• AI in Society: Perception, Adoption, and Digital Inequality – Room 2
• Digitalisierung – und dann? – Room 3
• AI and Journalism – Room 4

15:15 Uhr – Coffee Break – Echolab
15:15 Uhr – Saxer Award for Best Presentation and FHGR Panel Prize– Echolab

15:40 Uhr – Closing Remarks and Farewell – Echolab

DEVELOPMENTS, CHALLENGES AND OPPORTUNITIES

Rapid technological development has fundamentally transformed the communication and media landscape, and innovation cycles are becoming ever shorter. The SACM Annual  Conference 2025 is dedicated to understanding technological change and its interaction with communication and media studies. Current developments and future trends will be examined in order to draw a comprehensive picture of technological developments in communication. The focus will also be on analyzing and reflecting on how our discipline is influenced by rapid developments on the one hand and how it itself acts as a driving force in shaping and critically accompanying the digital transformation process on the other. This includes an interdisciplinary dialog in order to better understand the complex challenges and opportunities of the further development of communication and to develop constructive solution.

• What: The Annual Conference of the Swiss Association of Communication and Media Research (SACM)
• When: From May 21 to 23, 2025
• Where: The conference will take place ath the University of Applied Sciences in the Grisons. It will be held at the Somedia media center in Chur

FURTHER INFORMATION

A relaxation room will be available during the conference. For individual requests, please contact the organizing committee by e-mail: sgkm2025@fhgr.ch

We would like to kindly remind all SACM presenters that we would be very grateful if your presentations could be given in English, French, Italian or German. If you could write your slides in one of these languages, that would be great, but please try to use a different one from the oral presentation, if you can. Thank you so much for your cooperation.

How to get to the conference

Address: University of Applied Sciences Graubünden, Sommeraustrasse 32, 7000 Chur

Arrival by public transportation
From the train station, take city bus no. 2 (direction “Obere Au”), bus stop “Medienhaus/Rossboden” or city bus no. 6 (direction “City West”), bus stop “Medienhaus”

Arrival by car
Highway A13, exit Chur Süd, Sommeraustrasse, parking lots Sommeraustrasse (subject to charge)

Accommodation: We have pre-booked hotels for you. Please indicate “SGKM2025/FHGR” when making your hotel reservation. Hotel bookings should be made as early as possible.

Hotel list for SGKM 2025 as PDF

How to get to the dinner

Adress: Fabrik Chur, Seilerbahnweg 9, 7000 Chur

Arrival by public transport
From Chur, Medienhaus with the city bus no. 6 (direction ‘Chur Bahnhofplatz’), bus stop ‘Benerpark’. From there it is an 8-minute walk.

Car parks
There are no visitor car parks directly at the Fabrik. The nearest car park is next to the Brambrüsch mountain railway, in front of the Stadthalle. The car park is approx. 1 minute’s walk from the Fabrik and is subject to a charge.

CONTACT AND SOCIALS

• Mail: sgkm2025@fhgr.ch
• Registration: EasyChair
• Social Networks: LinkedIn | Bluesky | Instagram
• #SGKM2025 for more information about the conference